Do You Want Your Inventory to Be Seen? Start With Google.

Listing your inventory through Partstat comes with many benefits — unlimited status reports, custom company profiles including Youtube and Skype integration, and access to over 50 billion data points that allow you to competitively price inventory in a real-time model — and all of them are free to uploaders.

But it’s also important to realize that none of these features are worthwhile to our supplier base unless they help fulfill the core competency of any inventory listing service: they are proven to increase inventory turnover!

Partstat was not conceived as just another place to list your inventory. There are plenty of other services out there that offer that, even if each one comes with built-in limitations that may not be readily apparent. A marketplace that restricts its online ecosystem in any way, for example, is not sufficient enough to constitute a sound marketing strategy.

We differ on a fundamental level. As the world’s largest free search engine for electronic components, all of Partstat’s features work in-sync to provide a seamless, all-in-one solution that allows you to not just list inventory, but do so in a way that allows you to craft a comprehensive inventory marketing strategy around it.

Partstat is an electronic component search engine and marketplace without boundaries. That sounds like a sales pitch, but it is a key component of the Partstat experience. By no boundaries, we mean that your inventory can be seen by buyers both within and outside of Partstat itself. As an uploader, you don’t have to restrict your pool of potential buyers to what the platform provides, because all that Partstat requires for someone to find your inventory is an Internet connection.

Where on the Internet can your inventory show up that could be relevant to your marketing strategy? Google, of course! According to Ecommerce Platforms, B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020, and Google itself has reported that 71 percent of all B2B researches start with a generic online search. Facing trends like that, sellers, regardless of their industry or the products/services they represent, can’t afford not to rank on the world’s leading search engine.

Exactly how Google uses algorithms to rank search results is a complex and shadowy process unknown to almost everyone but Google itself, but for Google to rank a piece of online content in searches, it must be given approval to do so. In a closed marketplace, this approval is not given. Google will indeed “crawl” the content, but it will not be shown to users on a results page – even if the user search specifically references the product in question. Unless the prospect is actively searching within the marketplace’s ecosystem, the seller in question might as well not exist.

Instead of adopting this model, Partstat accommodates the needs of today’s suppliers by making our electronic component marketplace an open platform. This allows Google, as well as all other major search engines, to freely index our uploaders’ inventory to accommodate relevant searches however they see fit. Such a solution increases the potential buyer pool for suppliers to a level that defies statistics. Who can view your inventory on Partstat? Well, anybody on the Internet searching for the component, semiconductor, or computer product you’re offering. Denying suppliers the benefit of relevant search engine results significantly compromises their ability to succeed and grow their consumer base.

So, when you are choosing where to upload your inventory, always go with an open platform. It’s a big wide digital world out there, and the opportunities it represents are too valuable to not take advantage of. Any inventory marketing strategy that doesn’t start with Google is a strategy not worth the time to implement.